THE POLE SOCIETY

SERVICES

To make your ADS stand out

Next level Out Of Home (OOH)

Outdoor has been used for far too long as a simple Awareness tool. We're changing that. We want to give each AD life! We want each Ad to adapt to the environment and communicate relevant messages to its audience.

CONTEXTUAL PROGRAMMING

CONTEXTUAL

OOH

ADS
  1. Services
  2. Weather - The content of your Ad changes in real time based on outside weather.
  3. Time - The content of your Ad changes in real time based on time of day.
  4. Data Driven - Adding a variety of context layers based on online activities data.
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INTERACTIVE OOH

RESPONSIVE AND ENGAGING

DOOH

  1. Services
  2. Make your Billboard Ads react to the environment.
  3. Consumers can engage your ads from your mobile or web Apps affecting the content
  4. Data targeting your content changes based on nearby consumers
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FOR NETWORK OWNERS

REMNANT INVENTORY MANAGEMENT
  1. Services
  2. Platform integration and/or whitelabeling
  3. Installation of basic data collection sensors traffic, weather, etc
  4. Installation of complex sensors face recognition, eye gazing, etc
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Details

Digital Outdoor Display Grid

For targeting optimization, the minimum booking unit in our platform is one hour. Additionally, ALL campaign can benefit from 3 free types of context: weather, traffic and time.

Digital Outdoor Running Time

Each Poster streamed outdoor runs for 10 seconds at 6 minutes intervals. So, for a 4 hour Time-Slot, you would get your Ad streamed 40 times for a total of 400 seconds. There are options to increase the frequency.

Adding services to your already running media

If you already have booked media with our Partners or any other OOH Company we can easily add context to your running campaign. All it takes is a couple of days (up to 3) to connect your running inventory

Discounts

Depending on duration of campaign and complexity of the content, discounts apply.

Context Layers

For more advanced OOH ads, we can add and combine multiple contextual layers: for example, there can be one visual for sun + 30 degrees + windy, another for sun + 30 degress + calm and another for rain + 30 degress + windy and so on.

Dedicated Team

Each connected campaign comes with a dedicated team that takes care of connecting the data sources, testing, fixing potential errors and generally making sure everything runs smooth.